Huainan Union University Conducts Vocational Training in Malaysia

Recently, Ma Ying, Dean of the School of Humanities and Foreign Languages at Huainan Union University, led a team to the School of Technology and Vocational Studies at New Era University College in Malaysia to conduct overseas skills training on “Chinese + Live Streaming E-commerce”.

The training was conducted in the mode of “language and cultural immersion + digital skill output + university-enterprise collaborative implementation”. Ma Ying delivered a special lecture titled From Black Tea to Green Mountains: Elaborating on the Colors of Chinese Poems in Southeast Asia. The teacher from the school, focusing on the needs of cross-border digital e-commerce, systematically taught the business logic of live streaming e-commerce, platform operation norms, and compliance risk control systems, while dissecting the operation strategies of mainstream platforms in Southeast Asia such as TikTok. The teaching adopted “precise theoretical explanation + case analysis + real-scene practical operation”, including the entire process of account positioning, script polishing, and live streaming rehearsal. The trainees immersed themselves in the training, which effectively enhanced their practical ability in cross-border live streaming e-commerce.

The event marked a significant step taken by Huainan Union University in advancing the construction of the “Anhui Craftsman Workshop” as a vocational education brand for global expansion. It has established a collaborative education model characterized by “humanistic exchange as the foundation, outputting professional course, local enterprise empowerment, and joint construction by Chinese and foreign universities”, providing a cooperation platform for the cultivation of digital economy talents between China and Malaysia.